Creative Zurich
Zurich – unlike most other locations in Switzerland– offers an opportunity to view creative industries as a part of a larger economic strategy, enabling a more decisive use of its potential.
Since the beginning of the 90s, Canton Zurich’s Creative Industries exhibit a considerable labour force and proven turnover potential. Analysis reveals that the strongest sub-segment market is the design and advertising industry, with approximately CHF 2.8 bn., followed by the book, literature and press markets with approximately CHF 1.8 bn., and the architecture industry with close to CHF 1.5 bn. turnover.
Zurich’s Creative Industries are networking with the Berlin, Hamburg and Vienna locations as well as in part with Frankfurt and Düsseldorf. In addition, they have close ties to London, Paris and Amsterdam. Creative Industries aim for 2010 to expand the network and to become the contact partner of new foreign enterprises. One of the main goals is to turn the potential for innovation, and the driving power of the creative industries in transforming the urban economic area, into lasting sustainable value.
Zurich’s Creative Industries' objectives:
- To intensify positioning of education and research –create a talent pool
- To promote relational equity as central asset (Zurich as Open Source – Paradise for the Creatively Talented)
- To increase networking and embedding in Zurich’s overall economy
- To further develop platforms and market places
- To establish a Global Creative Forum in Zurich
- To market «Ideas Swiss Made» as an international brand
- To make room for the creative industries