Leaders need comprehensive and reliable guidance about the often challenging business environment in Emerging Markets. External Environment Analysis is focused on the information needs of global executives concerning market opportunity, talent and risk, with the ability to provide answers in the context of the client.

21st March 2014, by: Martine Goossens

Why we offer this new Service?

“This year Western firms’ giant bet on the emerging world will come under more scrutiny. American firms made a 12% return on equity in 2012, roughly in line with their global average. But having grown fast, profits are now falling in dollar terms. There has been a long bout of share-price underperformance as investors have lost their euphoria. An index run by Stoxx, a data firm, of Western firms with high emerging-market exposures has lagged the broader S&P 500 index by about 40% over three years. And the recovery in the rich world will mean there will be more competition for resources within firms.”

source: Economist; Emerging Markets emerge, splurge, purge.


External Environment Analysis is a new service focused on global executives.

Global leaders have to make decisions to which markets they allocate and prioritize limited resources. Global Arena developed a new External Environment Analysis service that enables executives to plan, monitor and align their corporate resource allocation, being fully informed about the business environment dynamics that determine opportunity and risk.

The External Environment Analysis is based on Big-data concepts and innovative digital client engagement technology.


The External Environment Analysis service covers all market factors that determine the total shareholder return of a business:

  • from macro, meso to micro economics
  • from the market fundamentals to consumer specifics
  • from the return on capital to the impact on total shareholder return
  • from the existing workforce to future talent supply
  • from paying local taxes to future global tax structures
  • from business assurance to market risk
    A typical External Environment Analysis covers around 100 business factors that are selected based on their relevance to the clients’ business performance in that market.

Leaders need comprehensive and reliable guidance about all these complex business factors to make decisions about global resource allocation. Global Arena makes global resource allocation less of a challenge because we integrate all findings from the external environment analysis to deliver actionable conclusions.


The External Environment Analysis service covers the complete business lifecycle:

  1. Market evaluation and monitoring with Big-data
  2. Resource allocation scenario analysis with predictive analytics
  3. Resource alignment with client specific allocation models


The External Environment Analysis is driven by three technology innovations:

  1. Big-data analytics to deal with the enormous variety of business environment data
  2. Big-data predictive analytics to determine the most likely future scenario
  3. Client engagement portal to help executives shape their conclusions